Job Description

ZAIN6111 - Marketing Analytics Specialist

About Zain Saudi Arabia:

Zain KSA is the newest player in Saudi Arabia’s mobile telecommunications market, having commenced commercial operations in August 2008. As of 31 March 2018, the operation served 8.4 million customers and had extended its network coverage to 92% of the population via a network of over 8,717 sites. Through its state-of-the-art 4G LTE network, the ever-evolving operator is striving to become the Kingdom’s preferred choice for voice, data and other telecommunications services. Through constant development of the telecommunications infrastructure and proactive marketing initiatives, Zain remains committed to offering customers in Saudi Arabia the most dynamic products and services. The basis of Zain Saudi Arabia’s achievements lies in the company’s ability to inspire its employees to deliver the best and most imaginative services at every level. With an energetic and inspired majority-Saudi workforce, the company is committed to employing high caliber people as well as nurturing the finest Saudi talent. With a strong human resources and training program that develops and nurtures leaders in the workplace, the company has consistently opened new doors for its dedicated staff. For more on Zain KSA please visit www.sa.zain.com

WHAT?

The jobs in this level are subject matter experts in the area of Marketing Development. Jobs are responsible for designing new products and reporting on the profitability of all CVM campaigns and overseeing digital product services strategy.            

HOW?

Function Management :

  • Provide subject matter expertise in the Marketing Development area     

Segment Management:

•Design and update new and existing product propositions and roaming bundles in order to deliver best quality

•Provide insight for the development of regional sales plans in coordination with B2B Direct and Indirect Sales in order to achieve set targets

•Assist in developing services roadmap targeted for the Women/Youth, MBB, B2B, VIP and National segment

•Assist in developing Women and Youth, MBB, B2B2, VIP and National commission schemes and promotions for retention purposes

•Coordinate with Technology and other related internal stakeholders to develop targeted packages and offers for Women/Youth, MBB, B2B, VIP and National

Monitor the work of outsourced agency partner(s) including but not limited to sales, order management, logistics support, facilities management, marketing, branding and manpower to Manasek visitors whilst ensuring satisfaction of visitors needs

•Coordinate with technical and commercial counterparts to perform new services commercial launch for awareness purposes

•Assist in implementing promotional activities for existing segment-related prepaid commercial services in coordination with Marketing Communications

•Manage international (i.e. embassies, travel agencies, etc.), strategic (hotels, airports, malls, etc.), indirect ( i.e. partners, etc.), and retail (i.e. flagships inside Makkah Al Mukarramah and Al Madina Monawra, etc.) sales of Manasek products and services in order to increase awareness of Zain brand and sales volume

•Manage the development of request for proposals (RFP) in coordination with relevant internal stakeholders to outsource Manasek services to agency partner(s) according to set requirements

•Participate in the approval of outsourced agency partner(s) to serve Manasek visitors

•Conduct consumer acceptance testing to ensure consumer readiness and acceptance for product/service and initiate corrective action

•Review, analyze, develop and report on performance of Women/Youth, MBB, B2B, VIP and National products and promotion efforts, services lifecycle, revenues and profitability and implement corrective action if required

•Understand needs of Women/Youth, MBB, B2B, VIP and National segment, identify potential sub-segments and follow competitive landscape and competitors’ moves in order to stay updated with market needs and changes

•Assist in developing needed reports and analyses on customer insights and opportunities to develop actionable annual marketing plans and tactical promotional campaigns and packages/offers targeted for Women/Youth, MBB, B2B, VIP and National

•Support product queries with all Sectors in order to enhance performance"

 

CVM, Pricing and Loyalty:

"•Build predictive and propensity models pertaining to key aspects such as churn, acquisition, etc. for decision making purposes to enhance customer lifecycle management

•Assist in developing overall plan for Customer Value Management (CVM) promotional offers and campaigns by liaising with key stakeholders in Sales and Distribution and Marketing to stimulate existing enterprise customer base and revenue

•Assist in managing concept papers and technical feasibility documents and other campaign-related documentation for planning purposes

•Coordinate with Marketing Communications to effectively manage and communicate CVM campaigns to targeted customers

•Assist in formatting prepaid and postpaid services usage and revenues through targeted below the line (BTL) promotions

•Report on the profitability of all CVM campaigns to identify return on investment

•Review and approve periodical reports on CVM campaigns performance for decision making purposes

•Propose enhancements to existing tools and campaign execution and upgrades for automation in order to enhance CVM delivery

•Assist in developing tariff strategy and plans for all Zain services in coordination with Finance for pricing purposes

•Monitor tariff changes or promotions as per set guidelines securing approval from related stakeholders

•Assist in conducting benchmark studies, economic modeling, market-based studies and analysis in order to extract pricing scenarios

•Ensure portfolio pricing coherence through pricing structure review and analysis to avoid cross-product cannibalization

•Review price sensitivity analysis on different customer segments to assess purchasing power

•Assist in developing a regulatory financial model to manage price control

•Review and evaluate regular programs/ promotions on a continuous basis and adjust accordingly in order to attract and retain customers

•Propose promotion concepts based on customer behaviors analysis and performance of previous years in order to retain loyal customers

•Coordinate with Loyalty and Retention within Customer Care for the development and continuous update of retention matrix

•Develop, monitor and diffuse a strategy and roadmap for customer loyalty (including high-value segment) and improved customer experience

•Attend meetings with CEO in order to discuss new changes

•Keep abreast the latest trends in terms of loyalty and retention programs and recommend enhancements on existing offers accordingly"         

 

Digital and Data Product:          

"•Assist in developing and maintain the digital product services roadmap to ensure systematic implementation

•Oversee digital product services strategy, planning, lifecycle, revenues and profitability

•Introduce new technology and creativity to enhance customer experience and Zain positioning in the digital product services market

•Coordinate with digital product services management partner in order to develop and maintain portals

•Coordinate with Marketing Communications in order to develop promotional activities for existing digital product services to attract new customers

•Assist in supervising Marketing Communications in the development of digital product services communication plans and briefs for awareness purposes

•Coordinate the commercial launch of digital product services with technical and commercial stakeholders for awareness purposes

•Keep abreast the business and technological developments within digital product services to continuously introduce new services and better user experience"            

WHAT DO I NEED?

  • Bachelor's Degree-Business Administration, Marketing or equivalent
  • A minimum of 6 years of relevant experience with at least 2 years in a similar role           
  •  

 

Behavioral Competencies             Level

Customer Orientation                 Intermediate

Teamwork and Cooperation       Intermediate

Initiative                                     Intermediate

 

Technical Competencies                         Level

Business Modeling                                 Intermediate

Communication Skills                                Intermediate

Products/Segment Management              Basic

Decision Making and Problem Solving     Basic     
Job Group

Commercial

Location

Riyadh - Saudi Arabia

Contract Type

Full Time

Closing Date

14-Nov-2018

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